February 5th, 2013 — 1:47am
When you want to promote your website or product on the Internet, you cannot do that by going to traditional marketers. You need the services of a digital marketing company to help you navigate the complex world of Internet and Internet marketing.
A digital marketing company can start helping you by improving your Search Engine Research Page ranking, and then move on from there to help you with social marketing. With the rise of social networking sites like Twitter, Facebook and Pinterest, a digital marketing company needs to attract the users of these sites to promote your product.
You will also need their help to create and maintain an online brand. Online branding is of course same as your regular branding, but you need extra effort to maintain the same brand over the many different online channels such as email, website and newletters. Reputation management is another aspect of online presence that can be done by a good digital marketing company.
A good digital marketing company knows how to use tools such as Google Analytics; indeed, some of them also do Google Analytics consulting. Using tools like Google Analytics can help you keep track of the popularity of your site.
Comment » | SEO
May 7th, 2013 — 1:56pm
As fast as technology changes, it seems impossible to keep up. Do I need a website server or a host? How much should it cost? How much space do I need?
Web hosting, along with VPS hosting, is usually the answer. If you have (or need) a website, then you will need to have it hosted. Simply put, your website needs a place to live on the web, one with an address (or URL) so people can visit. The type of website (interactive, a catalog, etc.) will determine how much space you may need. Decisions about whether or not you will take orders, have contact information, or live chat will also factor in determining how much space you might require.
VPS hosting (a virtual private server) is another possibility. This is really just a shared resource server. While being very secure, it also allows other clients of the server to utilize its power during slow or drag periods.
Cloud storage allows for data to be stored online, and enables you to access that data from anywhere in the world. You can also make changes to your website, if need be.
With as many companies offering web hosting and VPS hosting and more each day, it’s easy to get confused. Do the research. Find out what requirements your site has, and compare the various offerings: web hosting, VPS hosting, cloud storage.
Comment » | Gold